Holograms are the only printed medium that is virtually impossible to counterfeit, which is why many brands implement this tool as a security guarantee for their customers. It also adds originality to the packaging, and it acts as a silent sales driver on the shelf, because its dazzling and safe design attracts the attention of consumers. Learn more about holograms in packaging!
Holograms are visually appealing. They are eye-catching and can be used as advertising strategies when used in product packaging. As mentioned above, they are mainly used to authenticate product, in response to the widespread counterfeiting of products that damages brand reputation when people buy fake products or products with altered packaging.
Holograms in advertising packaging
Holographic packaging is used as a method to drive sales. Holograms are engraved with laser technology and, when applied to the surface of the packaging or the containers, they make the product stand out and increase their appeal. This is a very effective way to highlight the name of the product and the brand.
The materials on which holograms for packaging are engraved can be applied on different products and packaging, such as cardboard, plastics, glass and other substrates. They are available in different label materials or lamination films.
What type of logos can be turned into holograms?
As a matter of fact, any logo can be made into a in hologram. Holographic labels can incorporate the company symbol, logos and or texts. All holographic designs can also include visible and invisible security locks: concealed images that can only be seen using lasers, as well as micro and nano texts that are only visible under the microscope. You can also include hidden signatures or numbers to authenticate the hologram, or customized eye-catching textures for film.
Would you like original, innovative and eye-catching packaging for your product? If you want to integrate this exclusive feature and security measure into your products, contact Holomex and explore our wide variety of labels and customized packaging to meet the requirements of any product.
At Holomex, we are label manufacturers and global pioneers in the field of holographic security. With more than 38 years of experience in the sector and presence in a large part of Latin America, we offer our clients high-quality holograms to combat the counterfeiting of products and documents. The efficiency of our processes allows us to offer very short delivery times and competitive prices.
Thanks to our experience, we currently offer our services to different industries: pharmaceuticals, beverages, tobacco, wines and spirits, beauty and personal care, banking and finance, universities and colleges, licensing and brand protection, electronics, chemicals and agriculture, graphic arts. and packaging, high security documents, promotions and advertising.
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Contact us and ask about our products and their characteristics, we will offer you a solution that suits your needs. Place your order now!